You’ve heard the admonishment “don’t judge a book by its cover”. How about when that book has no cover? No author or even a spine? You’re probably not even going to bother with it, right?
The same is true for business Web sites that do not ‘tag’ or ‘title’ their data in some way. If search engines can’t locate them, then there’s little chance your customer will either.
Clear labeling is thus crucial to finding the exact data you are looking for. This ‘information about information’, or tagging data for easy identification is called ‘metadata’. But of course that’s just… Read More
September 17th, 2010
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