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PayPal’s “Buy Now” buttons are ideal for ecommerce impulse sales. They are easy for the customer to use and there’s no lengthy check-out procedure. One click and you’re on PayPal’s secured site. They are also very easy to install and for this reason sometimes get ignored when it comes to tracking and securing sales. This hack shows how to track and secure purchases made using “Buy Now” buttons. We will take you through the steps of creating a “Buy Now” button, modifying it in order to create a database record of the purchase and, finally, we’ll show how to secure… Read More